Alena has a unique method of makeup application that can completely change a person’s looks. She has detailed knowledge of the beauty industry, its markets and any current trends. Throughout her 17 years career she has always helped her customers discover how to enhance their natural beauty with a simple, real and approachable look through make up & hairstyles

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As a true professional she is able to work under pressure in any demanding and time-sensitive environment. Her key strengths include fashion & beauty makeup, applying make-up for photography, theatre or film.

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She is able to combine her excellent makeup skills along with her flair for providing outstanding customer service to achieve set targets. During her career she has gained extensive experience of working with journals, theatre, actors, athletes, directors, costume designers to come to the final approval of a characters’ appearance.